Create a Support TicketContact Support

Interactions & Triggers

Triggers define what happens in your ad when a user interacts, a media state changes, or the ad/page hits a condition. Use them to show/hide UI, navigate carousels, control video/audio, fire analytics, and more.

Where to find triggers in the UI

You’ll see trigger groups in the Setup panel:

  • Element Triggers (appear for every element)

    • Click action

    • Mouse in/out action

    • Mouse in action

    • Mouse out action

  • Media Triggers (appear when the selected creative includes media)

    • Video (Custom Video HTML, Vimeo, YouTube):

      • Video playing action, Video paused action, Video ended action, Video time reached action, Video muted action, Video unmuted action, Unable to autoplay: action, Preview video started action, Preview video ended action

    • Audio:

      • Sound playing action, Sound paused action, Sound ended action

  • Other Triggers

    • Ad load action (fires once when the ad loads)

    • Component events (e.g., Playin Widget → Puzzle complete/incomplete)

Each trigger reveals an Action picker with the options below.

Actions (what a trigger can do) and how to set them up

1) Show or hide an element

Reveal or conceal any element (including groups, posters, controls).

Controls

  • Target: Select an element (dropdown)

  • Mode: Show | Hide | Toggle

  • Options (where shown): Automatically toggle for touchscreen devices / Disable this action for touchscreen devices

  • Delay: seconds (and for Video time reached you can switch to %)

2) Micro-animation

Apply a quick motion preset to any element (great for hover/tap feedback).

Controls

  • Target: Select an element

  • Type: Fade In/Out; Slide In/Out (Top/Right/Bottom/Left); Zoom In/Out; Scale In/Out; Rotate In/Out, Rotate; Wobble, Jump, Flash, Pulse, Shake, Tada, Heartbeat

Note: Micro-animations don’t preview inside the editor canvas; check the Preview page.

3) Carousel navigation

Control a Carousel element.

Controls

  • Carousel: choose the Carousel element

  • Action:

    • Next slide / Previous slide

    • Pause autoplay / Resume autoplay

    • Set slide (choose Slide ID)

    • Animate to slide (choose Slide ID)

    • Remove slide (choose Slide ID)

4) Open/Close formats

Control expandable formats from any trigger.

  • Open/Close Pushdown

  • Open/Close Lightbox

  • Open/Close Sidekick Sidekick includes Open direction: Left | Center | Right

Notes shown in the UI summarize format requirements and deployment behavior.

5) HTML5 Video controls (Custom Video element)

Select the Video element and choose:

  • Play HTML5 Video

  • Pause HTML5 Video

  • Restart HTML5 Video

  • Reset & Pause HTML5 Video (seek to start and pause)

  • Skip HTML5 Video to end

  • Mute HTML5 Video / Unmute HTML5 Video

  • Go to Full Screen HTML5 Video

Video state triggers you can listen to:

  • Video playing / paused / ended

  • Video time reached → When: Every Video Play | Only on Autoplay | First Time Play Delay: seconds or percentage of duration

  • Video muted / unmuted

  • Unable to autoplay: action (helpful to reveal a Video Controls overlay)

  • Preview video started / ended (use with Preview/Low Power Mode poster image)

Vimeo / YouTube: You get the same trigger group and action list, limited by each provider’s capabilities (play/pause/mute/fullscreen, etc.).

6) Animation timeline controls

Drive your ad’s timeline animations.

  • Play Animation

  • Pause Animation

  • Restart Animation

  • Seek Animation → Backward | Forward + seconds

7) Audio controls

Target any Audio element.

  • Play Audio

  • Pause Audio

  • Restart Audio

  • Reset & Pause Audio

  • Seek Audio → Backward | Forward + seconds

Audio state triggers:

  • Sound playing action / Sound paused action / Sound ended action

8) Restart Playin Widget

Reset a Playin Widget (e.g., puzzle) to its initial state.

Controls

  • Target: Select Playin Widget

Component Events (if a Playin Widget exists)

  • Puzzle complete action

  • Puzzle incomplete action (Both can fire any standard action—open URL, show/hide, analytics, etc.)

9) Set feed parameter

Write a parameter into a connected element.

Controls

  • Target: Select an element

  • Parameter name

  • Parameter value

10) Hide the ad

Remove the ad from the page.

Controls

  • Animation: Hide Instantly | Fade Out | Slide Out

Hide the ad (Condé Nast) is a specialized variant (no extra controls).

11) Add to calendar

Create an event in the user’s calendar.

Controls

  • Calendar App: Google, Yahoo, iCalendar, Outlook, Office 365

  • Timezone

  • Start date / End date

  • Event Information: Title (required), Description, Organizer, Organizer email, Location

12) Analytics & utility actions

  • Open URL (navigate to link)

  • Custom Analytics Feed Event — Value, Additional Value, Additional Value 2

  • Custom Analytics Event — Value, Additional Value, Additional Value 2

  • Click-to-Call — Phone (E.164 format, e.g., +10002223333)

  • Add Hash Mark to URL (availability may be limited by account/config)

Which triggers appear on which elements?

  • All elements → Element Triggers (Click, Mouse in/out, Mouse in, Mouse out) + general actions (Show/Hide, Micro-animation, Open URL, Analytics, etc.)

  • Video elements (Custom HTML, Vimeo, YouTube) → All Video triggers and video control actions

  • Audio elements → Sound triggers and audio control actions

  • Carousel Widget → Carousel navigation actions (plus general actions)

  • Playin Widget → Component events (Puzzle complete/incomplete) + Restart Playin Widget

  • Hot Spot / Buttons / Images / SVG / Text Box / Groups → General actions (Show/Hide, Micro-animation, Open URL, Analytics, etc.)

  • Scroll Element / App Canvas (iFrame) → Commonly used as targets for Show/Hide and analytics

On each element’s page in Elements, you’ll also find a short Supported Triggers for This Element section linking back here.

Practical recipes

  • Show a CTA 5s into the first autoplay only Trigger: Video time reached action → When: First Time Play → Delay: 5s → Show CTA group

  • Swap from poster to video when playback starts Video playing action → Hide Poster Image Video ended action → Show Poster Image

  • Mute on hover (desktop) Mouse in action → Mute HTML5 Video Mouse out action → Unmute HTML5 Video

  • Seek back/forward 10s on tap Click action on button → Seek Animation or Seek Audio → Backward/Forward 10s

  • Fire analytics when a puzzle completes Playin Widget → Puzzle complete action → Custom Analytics Event (value: puzzle_complete)

Tips & troubleshooting

  • If Unable to autoplay fires, use Show/Hide element to reveal a “Tap to Play” overlay or Video Controls.

  • Micro-animation doesn’t preview on-canvas; use the Preview page.

  • For Video time reached, use % when you want time-agnostic moments across varying durations.

  • Hide the ad (Condé Nast) and Add Hash Mark to URL may be restricted by environment/account; if disabled, they’ll appear without additional controls.

See also

  • Animation Timeline (how to build motion that your triggers can play/pause/seek)

  • Element pages under Designing your Ad → Interface and Tools → Elements (each includes Supported Triggers for This Element, with links back to this page)

PreviousInterface and ToolsNextAnimation Timeline

Last updated

Was this helpful?