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Copy-Pasting Elements

Copy-Paste lets you take one or more elements from one creative and paste them directly into another — including across different formats and sizes — without rebuilding them from scratch. It also works within a single creative, to duplicate elements you've already fully designed.

This is different from the Copy Layout and Copy Styles tools covered on Interface and Tools, which apply your current size's design to other sizes within the same creative. Copy-Paste works on the elements themselves, either within or between creatives.


Copy-Pasting Elements

You can copy and paste selected elements within your creative to duplicate fully designed elements — as opposed to copying styles, this makes a full duplicate of the element(s) selected.

Selecting elements

  • Select an element by clicking it in the elements list. Hold Shift and click to add more elements to the selection.

  • To select everything, use Cmd+A (Mac) or Ctrl+A (Windows).

  • To deselect an element you don't want included, hold Shift and click it again.

How groups behave

Groups don't follow the same selected-elements-only logic — what you select determines whether the group comes along as a whole:

  • Select the group itself, and paste will bring across the entire group, including all of its children — even if you'd also selected only one specific child element inside it. Selecting the group always wins.

  • Select individual elements without selecting their parent group, and paste copies just those elements, with no group wrapper — you can grab elements from anywhere and paste them wherever you like, on their own.

In short: select the Group → all of its children come along for the ride. Select individual elements only, without their group → only those elements copy, standalone.


Copy-Pasting Between Creatives

Match Exact Layouts

When you copy-paste between creatives that have different layouts or sizes set up, the paste does its best to map elements from the source layout onto the destination layout. For the most predictable results, make sure the destination creative's sizes match the source creative's sizes before you paste.

For example, in this original creative, we have 4 formats set up:

Original creative's format list

And we want to Paste to a creative with different formats, like this

Destination creative's format list

There are a few things to know about how the paste resolves sizes:

  • Grey sizes will not become active as a result of the paste. If you want an existing designed layout for a matching size to be included, click that size in the destination creative to make it blue (active) before pasting.

  • Sizes that exist identically in both creatives (e.g., 1024x768 and 300x250 in the example above) will copy over exactly as designed.

  • A size that doesn't exist in the source creative (e.g., 1920x1080 above) will still receive a design — but it's generated based on the closest matching size, which may or may not be what you intended. Always check these after pasting.

  • No other layout information copies over beyond this — the paste doesn't bring across formats or sizes wholesale, only the content mapped into sizes that are active in the destination.

Get Started with Complex Templates

Anything set up using custom code needs to be copied over manually for now — see the Finder Tool steps below for how to do that.

If you already know a creative will need a Map, a complex Dynamic Table, or any custom code in the console, don't start from a blank canvas. Instead:

  • Start from a Template that already has the feature built in, or

  • Duplicate an existing creative that already contains the features you need, then customize the design or add more elements into it.

This avoids the manual custom-code copy-paste step entirely.

Update Element References in the Custom Code Using the Finder Tool

If a creative you're copying into does use custom code, element IDs will likely change between the source and destination creative — so any element references hardcoded into the custom code console need to be updated manually. The Search Element (Finder) tool makes this quicker.

Custom code will often reference elements by ID, for example:

To update these references after pasting:

  1. Copy and paste any code in the console from the original creative to the new one first.

  2. Go back to the original creative and note the element references you'll need to update (the IDs will likely be different in the new creative).

  3. Click the magnifying glass icon above the elements list in the new creative to open the Search Element tool.

  4. With the code console still open, enter the element name you're looking for (e.g., searching text - lo to find "Text - Location").

  5. Select the matching element to close the dialog — its element ID now appears in the elements list, even if you couldn't remember which ID it originally had.

  6. Replace the old ID in your custom code (e.g., "b9") with the new one you just found.

Repeat for each ID referenced in your custom code.


Supported Element Types

Copy-paste currently supports:

  • Group (Background, Hotspot, Scroll Elements, etc.) — see How groups behave above for what copies with a group

  • Image

  • SVG

  • Article

  • Button (HTML)

  • Button (Image)

  • Text Box

  • Carousel

  • Seek Bar

  • Countdown

  • Lottie Animation

Remaining element types are still being tested and added.


Related: Interface and Tools · Elements

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