CS4 Workflow Overview

This page guides you through the ResponsiveAds Creative Studio 4 (CS4) workflow. From preparing assets to designing layouts, tagging ads, and tracking performance, each step happens in a specific order to ensure smooth ad production.


1. Assets

Start by collecting all necessary input materials for your creative:

  • Fonts

  • Images

  • Videos (including variants)

  • Master PSDs

  • Figma Designs


2. Layout & Design

Next, choose how your ad will be structured:

  • Select a Template from the library or start from scratch.

  • This defines how your ad will behave across screen sizes.


3. Fluid Ad Creator (Building & Prep)

Once a layout is selected, you move into full creative production using the Fluid Ad Creator.

Here you:

  • Import your assets

  • Adjust and place elements within the layout

  • Perform the Prep tasks directly inside the canvas:

    • Anchoring: Fix items to edges or corners

    • Hotspots: Define interactive regions

    • Focal Points: Ensure key visuals are visible across formats

    • Grouping & Animation: Organize related elements and apply motion


4. Ad Operations

Once your creative is complete:

  • Export the creative as HTML5 or video

  • Prepare assets for variant campaigns (DCO)

  • Add ad tags and tracking for campaign measurement


5. Sales Operations

Before launch, use internal tools to preview or present the ad:

  • Use the Showcase page for polished previews

  • Use the Preview Page to test layout responsiveness

👥 Useful for stakeholder approval or sales enablement.


6. Deployment & Tagging

Make your ad live by:

  • Applying final AdServe tags and trackers

  • Completing QA and final campaign tagging

🧷 This ensures the ad runs smoothly and is trackable across platforms.


7. Analytics & Reporting

After deployment, measure your ad’s performance with the Analytics Dashboard:

  • View Heatmaps

  • Benchmark campaign performance

  • Analyze engagement by device and resolution (e.g. 970x250 vs 1920x1080)

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