Welcome

Responsive Ads User Guide

Overview

Welcome to ResponsiveAds™, a leader in creative technologies for innovative, omni-channel display advertising. Our Fully-Fluid™ technology enables the creation of advanced display ads at 10x the typical setup speed, delivering substantial benefits for Direct-to-Consumer (DTC) brands, agencies, and publishers. Our ads outperform standard IAB engagements by 20x, providing a significant competitive advantage in the advertising landscape.

Our Offerings

ResponsiveAds™ provides a comprehensive suite of solutions, including:

• Self-Serve Studio Products (SaaS): Empowering users to create ads independently from our templates, PSD designs and individual assets. Includes export for ads of all sizes, as ZIPs, videos, or images.

• Third-Party Fluid 1-Tag Ad Serving: Simplifying ad deployment across various platforms with either discreet size ad serving formats or 1-tag fluid responsive multi-size ad serving formats. The advantage of ResponsiveAds 3rd party ad serving is the optimized load of the creative for large high-impact creative designs, dynamic variants (DCO - Dynamic Creative Optimization) and detailed analytics.

• Full-Service Rich-Media Creative Development: Offering professional development for both direct-sold and programmatic campaigns. We can curate and customize a set of high-impact creative Fully-Fluid templates for your site and brand.

Benefits for Marketers

Our platform allows marketers to maximize creativity without the hassle of resizing numerous ad variants. Fully-Fluid™ technology delivers a single master creative that adapts seamlessly to any ad slot and screen size, especially suited for mobile. Designers can effortlessly export HTML5 Zip packages in any required size.

In addition, ResponsiveAds offers dynamic variant set-up via CSV upload or contextual triggering based on conditions (time of day, weather, language, location/ZIP codes, etc..)

Advantages for Publishers

Publishers that sell direct can utilize our suite of advanced ad solutions to deploy edge-to-edge premium creative formats that can be sold at a significant lift. Publishers build their own in-house creative teams have shown proven results by increasing CPM revenue by 10x. The platform includes a rich library of templates and components, enabling the realization of any creative vision with a business model tailored to your needs.

Publishers looking for Programmatic high-impact ad format solutions, stay tuned for our Programmatic offering coming in 2025

Proven Performance

ResponsiveAds™ has served billions of Fully-Fluid™ ad impressions for leading brands, agencies, and publishers. Our team excels in managing high-maintenance partners, delivering pixel-perfect quality and enhanced performance for mobile campaigns.

Welcome to a new era of responsive advertising with ResponsiveAds™!