# Setting up an Ad from Scratch The first step of setting up an Ad with Responsive Ads, is to create a new Creative. ## Launch the New Creative Wizard There are 3 different ways you can launch the wizard: 1. Header - Click the 'New Creative' button in the header to launch the set up wizard.

2. Dashboard- Click the 'New Creative' tile in the 'Getting Started' section on the App dashboard.

3. Creatives Page

## Creative Setup Wizard

The Creative setup wizard guides you through the setup of a new Creative. There are 3 main steps of the Wizard: ### Step 1: Name Creative Give your Creative a name. Choose a name that includes the key features of this ad unit, so you and team will be able to find it again easily later. {% hint style="info" %} **Best Practice -** our ad production partners include **status**, **date**, **client name,** and **template name** in the name of the creative. “Status” is either Final, Test or Draft. Example name looks like this: \[Draft 01/13/21] NBC - Lightbox 6 Articles. {% endhint %} ### Step 2: Add Format **Add Format -** You will choose which formats you want associated with your ad unit. Formats define the set of sizes and behaviour of an ad. You can see a Demo of each format before choosing to add it to your Creative. There are 3 tabs here which allow you to choose between Standard IAB & Single-Size formats, Responsive (Multi-size) formats (selected on default), or choose one of your custom formats under “My Formats”.

Available Formats in the Add Format stage of the Wizard.

For more detailed information on formats, see How to use Formats (coming soon) and How to use Fully-Fluid (coming soon) Once you’ve chosen all formats you want to add to your Creative, scroll down to the bottom of the page and click “Next.”

### Step 3: Details The final step of the Set up Wizard is to add some details which help you find it again easily by using the Filter in [the Sidebar](/navigating-the-app/creatives.md#the-sidebar) on the Creatives Page.

Details fields on the third step of the Creative set up wizard

* **Advertiser -** The “Advertiser” is the brand you are creating an ad for. The only **mandatory** detail. * **Agency / Account -** Note any agency or account the ad is affiliated with. * **Trafficking/Site/App -** You can organize your ads by where they are placed. Enter a site, app or placement the ad will run on. * **Ad Segment -** You can tag your creative by segment. For instance, you can note the targeted Demographic, Location, Time, etc. * **Ad Category -** You can also select an Ad Category, such as “Style”, “Business” “Beauty” etc. which will help you **catalog your Creative**. * **Notes -** This convenient function lets you leave notes for yourself or your team. Those notes are visible on the Creatives page when you hover over a creative, and on a Summary page. ## Proceed to Editor Once you’ve completed the Details step, click “Start Creating” This will open your new Creative within the [Fluid Ad Creator.](/creating-ads/designing-your-ad-in-the-fluid-ad-creator.md) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.responsiveads.com/creating-ads/setting-up-ads/setting-up-an-ad-from-scratch.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.