> For the complete documentation index, see [llms.txt](https://docs.responsiveads.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.responsiveads.com/creating-ads/setting-up-ads/setting-up-an-ad-from-scratch.md).

# Setting up an Ad from Scratch

A creative is the design file which will become your Ad

The first step of setting up an Ad with Responsive Ads, is to create a new Creative.

## Launch the New Creative Wizard

There are 3 different ways you can launch the wizard:

1. Header - Click the 'New Creative' button in the header to launch the set up wizard.

<figure><img src="https://1588470797-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAs6tyouSPGAAcvS6CYBG%2Fuploads%2FPNQlDbotHpj9DLiSDJ0M%2Fheader%20bar%20new%20creative.jpg?alt=media&amp;token=ad3c9ec5-9572-4422-a8e2-5c515c60f5be" alt=""><figcaption><p>New Creative button in App Header</p></figcaption></figure>

2. Dashboard- Click the 'New Creative' tile in the 'Getting Started' section on the App dashboard.

<figure><img src="https://1588470797-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAs6tyouSPGAAcvS6CYBG%2Fuploads%2F0iMdI22xQ0tPQLsGowYZ%2Fnew%20creative%20from%20dashboard.jpg?alt=media&amp;token=f99b1994-1b44-4e53-be9e-9d7a6bd9014e" alt=""><figcaption><p>New Creative tile on App Dashboard</p></figcaption></figure>

3. Creatives Page

<figure><img src="https://1588470797-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAs6tyouSPGAAcvS6CYBG%2Fuploads%2FmC9wsRe2ZBt3iWPBkPDC%2Fnew%20creative%20on%20creatives%20page.jpg?alt=media&amp;token=5e12e4d4-7b2a-4697-ac7c-602506ad9c43" alt=""><figcaption><p>New Creative button on Creative Page</p></figcaption></figure>

## Creative Setup Wizard

<figure><img src="https://1588470797-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAs6tyouSPGAAcvS6CYBG%2Fuploads%2F8PJ15diDrV4PD0XZsTsZ%2FCreative%20setup%20wizard.png?alt=media&amp;token=56f1ceab-db82-4e45-8511-1c4099aab216" alt=""><figcaption><p>The Creative Setup wizard first step</p></figcaption></figure>

The Creative setup wizard guides you through the setup of a new Creative. There are 3 main steps of the Wizard:

### Step 1: Name Creative

Give your Creative a name. Choose a name that includes the key features of this ad unit, so you and team will be able to find it again easily later.

{% hint style="info" %}
**Best Practice -** our ad production partners include **status**, **date**, **client name,** and **template name** in the name of the creative. “Status” is either Final, Test or Draft. Example name looks like this: \[Draft 01/13/21] NBC - Lightbox 6 Articles.
{% endhint %}

### Step 2: Add Format

**Add Format -** You will choose which formats you want associated with your ad unit. Formats define the set of sizes and behaviour of an ad. You can see a Demo of each format before choosing to add it to your Creative.&#x20;

There are 3 tabs here which allow you to choose between Standard IAB & Single-Size formats, Responsive (Multi-size) formats (selected on default), or choose one of your custom formats under “My Formats”.&#x20;

<figure><img src="https://1588470797-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAs6tyouSPGAAcvS6CYBG%2Fuploads%2FZTXB7Yg5fvUbmmRvRDG7%2Fadformats.gif?alt=media&amp;token=f7961477-218c-4518-928e-843bbdac7774" alt=""><figcaption><p>Available Formats in the Add Format stage of the Wizard.</p></figcaption></figure>

For more detailed information on formats, see How to use Formats (coming soon) and How to use Fully-Fluid (coming soon)

Once you’ve chosen all formats you want to add to your Creative, scroll down to the bottom of the page and click “Next.”

<figure><img src="https://1588470797-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAs6tyouSPGAAcvS6CYBG%2Fuploads%2FCPAufUWu1jamQy9tw8KZ%2Fselected%20formats%20and%20next%20button.png?alt=media&amp;token=f3c42613-7309-443f-8f7c-173d077e5b12" alt=""><figcaption><p>Selected Formats and the 'Next' Button.</p></figcaption></figure>

### Step 3: Details

The final step of the Set up Wizard is to add some details which help you find it again easily by using the Filter in [the Sidebar](/navigating-the-app/creatives.md#the-sidebar) on the Creatives Page.&#x20;

<figure><img src="https://1588470797-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAs6tyouSPGAAcvS6CYBG%2Fuploads%2FH5uT1onAlYTzvrQO3iXD%2FDetails%20page%20on%20set%20up%20wizard.png?alt=media&amp;token=abdc5642-36a2-4043-9750-2bc1703db754" alt=""><figcaption><p>Details fields on the third step of the Creative set up wizard</p></figcaption></figure>

* **Advertiser -** The “Advertiser” is the brand you are creating an ad for. The only **mandatory** detail.
* **Agency / Account -** Note any agency or account the ad is affiliated with.
* **Trafficking/Site/App -** You can organize your ads by where they are placed. Enter a site, app or placement the ad will run on.
* **Ad Segment -** You can tag your creative by segment. For instance, you can note the targeted Demographic, Location, Time, etc.
* **Ad Category -** You can also select an Ad Category, such as “Style”, “Business” “Beauty” etc. which will help you **catalog your Creative**.
* **Notes -** This convenient function lets you leave notes for yourself or your team. Those notes are visible on the Creatives page when you hover over a creative, and on a Summary page.

## Proceed to Editor

Once you’ve completed the Details step, click “Start Creating” This will open your new Creative within the [Fluid Ad Creator.](/creating-ads/designing-your-ad-in-the-fluid-ad-creator.md)&#x20;