Setting up an Ad from Scratch

A creative is the design file which will become your Ad

The first step of setting up an Ad with Responsive Ads, is to create a new Creative.

Launch the New Creative Wizard

There are 3 different ways you can launch the wizard:

1. Header - Click the 'New Creative' button in the header to launch the set up wizard.

New Creative button in App Header

1. Dashboard- Click the 'New Creative' tile in the 'Getting Started' section on the App dashboard.

New Creative tile on App Dashboard

1. Creatives Page

New Creative button on Creative Page

Creative Setup Wizard

The Creative Setup wizard first step

The Creative setup wizard guides you through the setup of a new Creative. There are 3 main steps of the Wizard:

Step 1: Name Creative

Give your Creative a name. Choose a name that includes the key features of this ad unit, so you and team will be able to find it again easily later.

Best Practice - our ad production partners include status, date, client name, and template name in the name of the creative. “Status” is either Final, Test or Draft. Example name looks like this: [Draft 01/13/21] NBC - Lightbox 6 Articles.

Step 2: Add Format

Add Format - You will choose which formats you want associated with your ad unit. Formats define the set of sizes and behaviour of an ad. You can see a Demo of each format before choosing to add it to your Creative.

There are 3 tabs here which allow you to choose between Standard IAB & Single-Size formats, Responsive (Multi-size) formats (selected on default), or choose one of your custom formats under “My Formats”.

Available Formats in the Add Format stage of the Wizard.

For more detailed information on formats, see How to use Formats (coming soon) and How to use Fully-Fluid (coming soon)

Once you’ve chosen all formats you want to add to your Creative, scroll down to the bottom of the page and click “Next.”

Selected Formats and the 'Next' Button.

Step 3: Details

The final step of the Set up Wizard is to add some details which help you find it again easily by using the Filter in the Sidebar on the Creatives Page.

Details fields on the third step of the Creative set up wizard

• Advertiser - The “Advertiser” is the brand you are creating an ad for. The only mandatory detail.

• Agency / Account - Note any agency or account the ad is affiliated with.

• Trafficking/Site/App - You can organize your ads by where they are placed. Enter a site, app or placement the ad will run on.

• Ad Segment - You can tag your creative by segment. For instance, you can note the targeted Demographic, Location, Time, etc.

• Ad Category - You can also select an Ad Category, such as “Style”, “Business” “Beauty” etc. which will help you catalog your Creative.

• Notes - This convenient function lets you leave notes for yourself or your team. Those notes are visible on the Creatives page when you hover over a creative, and on a Summary page.

Proceed to Editor

Once you’ve completed the Details step, click “Start Creating” This will open your new Creative within the Fluid Ad Creator.