> For the complete documentation index, see [llms.txt](https://docs.responsiveads.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.responsiveads.com/creating-ads/variants.md).

# Variants

ResponsiveAds has a number of ways which you can easily and quickly create variants of your ads.

### Definition

**Variant types:** ResponsiveAds supports three different ways to make one creative do the work of many. Each solves a different problem — use the table below to work out which one fits your use case.

### Comparison Table

|                                                                                         |          Condition Variants          |        Data Variants (CSV)       |         Data Feed (JSON)        |
| --------------------------------------------------------------------------------------- | :----------------------------------: | :------------------------------: | :-----------------------------: |
| Changes live, based on the viewer's conditions (location, weather, time, language, URL) |                   ✅                  |                 ❌                |                ✅                |
| Requires uploading a file to populate variants                                          |                   ❌                  |                 ✅                |                ✅                |
| Produces separate, exportable versions of the ad                                        |                   ❌                  |                 ✅                |                ❌                |
| Good for large sets of named variations (e.g. 100+ dealerships)                         |                   ❌                  |                 ✅                |                —                |
| Good for a carousel that updates from an external source                                |                   ❌                  |                 ❌                |                ✅                |
| Set up via                                                                              | Conditions Table (on the Deployment) | CSV upload (on the Summary Page) | JSON feed / API (in the editor) |

{% hint style="info" %}
**Rule of thumb:** if the ad should react to *who's looking at it right now*, use Condition Variants. If you need a fixed, deliverable version *per named thing* (a dealer, a store, a region), use Data Variants. If the content should update on its own from a live source — most often a carousel — use a Data Feed.
{% endhint %}

## Learn more:

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td><strong>Condition Variants</strong> </td><td>Change your ad based on user data such as location, weather or time of day.</td><td></td><td><a href="/creating-ads/variants/condition-variants.md">Condition Variants</a></td><td><a href="https://1588470797-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAs6tyouSPGAAcvS6CYBG%2Fuploads%2FkuA7ucnXaD5TkSiLjdMR%2F3.jpg?alt=media&amp;token=586d3ac7-2a85-4171-bb60-0e6c0e817dde">3.jpg</a></td></tr><tr><td><strong>Creating Ads with Dynamic Content Using a CSV File</strong></td><td>Populate variables in your Creative such as text, URLs, and images with a CSV.</td><td></td><td><a href="/creating-ads/variants/creating-ads-with-dynamic-content-using-a-csv-file.md">Creating Ads with Dynamic Content Using a CSV File</a></td><td><a href="https://1588470797-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAs6tyouSPGAAcvS6CYBG%2Fuploads%2FVQ39CM1SQkr0FGnWfMnh%2F2.jpg?alt=media&amp;token=21400558-6866-4030-83aa-2e7f60d878f4">2.jpg</a></td></tr><tr><td><strong>Creating Ads with Dynamic Content Using a JSON file/Media Feed</strong></td><td>Build dynamic ads using Google Sheets or JSON feeds for easy updates and scale.</td><td></td><td><a href="/creating-ads/variants/creating-ads-with-dynamic-content-using-a-json-file-media-feed.md">Creating Ads with Dynamic Content Using a JSON file/Media Feed</a></td><td><a href="https://1588470797-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAs6tyouSPGAAcvS6CYBG%2Fuploads%2FLbPLIfGzjnJTgy8TjcFH%2F1.jpg?alt=media&amp;token=18279962-c32d-4d2a-8e3c-8678e3ed9a9c">1.jpg</a></td></tr></tbody></table>