Variants

ResponsiveAds has a number of ways which you can easily and quickly create variants of your ads.

Definition

Variant types: ResponsiveAds supports three different ways to make one creative do the work of many. Each solves a different problem — use the table below to work out which one fits your use case.

Comparison Table

Condition Variants

Data Variants (CSV)

Data Feed (JSON)

Changes live, based on the viewer's conditions (location, weather, time, language, URL)

✅

❌

✅

Requires uploading a file to populate variants

❌

✅

Produces separate, exportable versions of the ad

❌

✅

❌

Good for large sets of named variations (e.g. 100+ dealerships)

❌

✅

—

Good for a carousel that updates from an external source

❌

✅

Set up via

Conditions Table (on the Deployment)

CSV upload (on the Summary Page)

JSON feed / API (in the editor)

Rule of thumb: if the ad should react to who's looking at it right now, use Condition Variants. If you need a fixed, deliverable version per named thing (a dealer, a store, a region), use Data Variants. If the content should update on its own from a live source — most often a carousel — use a Data Feed.