Using CM360 Floodlight Tags with ResponsiveAds Ad Tags

Overview

This guide walks you through integrating Google Campaign Manager 360 (CM360) Floodlight tags within ResponsiveAds ad deployments. These tags enable impression, click, and conversion tracking using standard CM360 workflows and are fully compatible with Google Tag Manager.

Prerequisites

• Access to a Campaign Manager 360 account with Advertiser-level permissions.

• Access to a ResponsiveAds account.

• Access to your site’s codebase or Google Tag Manager (GTM) container.

• A Campaign Tag Sheet from CM360 listing all required tags.

• A list of final destination URLs.

Step-by-Step: Setting Up Floodlight Tracking in ResponsiveAds

Step 1: Plan Tracking

• Identify creatives that need:

  • Impression tracking

  • Click tracking

  • Conversion tracking (e.g., "Thank You" page)

• Collect landing page URLs for attribution

Step 2: Set Up Floodlight Activities in CM360

1. Log into Campaign Manager 360

2. Navigate to Advertisers > Floodlight Activities

3. Click + New Floodlight Activity

4. Configure the new activity:

   • Name: Example - Spring Campaign – Impressions

   • Activity Type: Counter (for impressions/clicks) or Sales (for conversions)

   • Counting Method: Standard

5. Click Save

Step 3: Generate Floodlight Tags

1. Go back to the Floodlight Activities list

2. Select your activity

3. Click Generate Tags

4. Copy the following:

   • Impression Tag

   • Click Tracker Tag

   • Conversion Tag

Step 4: Add Tags to ResponsiveAds

Impression Tracking

1. Open the creative’s Summary Page in ResponsiveAds

2. Scroll to AdTags & Deployments

3. Click the pencil icon to edit the deployment

4. Paste the Impression Floodlight Tag into the Impression Tracker field

5. Save the deployment

Click Tracking

1. Replace the creative’s destination URL with the CM360 Click Tracker

2. Ensure the final landing page URL is added after the ? in the click tracker URL.

3. Example:

   Copy

   https://ad.doubleclick.net/ddm/trackclk/N123.456789CLIENT/B12345678.123456789;...?https://yourlandingpage.com

Conversion Tracking

1. Place the Floodlight Conversion Tag on the landing or "Thank You" or confirmation page of your site

2. Use Google Tag Manager or embed directly in your site’s HTML

3. Validate with Tag Assistant, browser tools, or the CM360 Tag Validator

Step 5: Test Tags

• Load an ad preview in ResponsiveAds

• Confirm the following:

  • The impression tag fires when the ad loads

  • The click tracker fires when clicked

  • The conversion tag fires on the thank-you page

• Use tools like Google Tag Assistant or browser developer tools to validate

Step 6: Monitor in CM360

• Log into CM360

• Go to Reporting

• Confirm tracking for:

  • Impressions

  • Clicks

  • Conversions

Creating a Click Tracker URL in CM360

Step 1: Log into CM360

Go to https://cm360.google.com

Step 2: Create a Click Tracker Creative

1. Navigate to your advertiser

2. Go to Campaigns

3. Open the campaign and select Creatives

4. Click New Creative

5. Choose Click Tracker as the creative type

6. Fill in the fields:

   • Name: Example - Spring-Sale-CTA

   • Landing page URL: e.g., https://yourlandingpage.com

   • Compatibility: Select Display

7. Save the creative

Step 3: Generate the Click Tracker URL

1. Open the Click Tracker creative

2. Go to the Ad Tags section

3. Choose:

   • Tag Type: Standard

   • Format: Click tracker

4. Copy the complete click tracker URL

Example:

https://ad.doubleclick.net/ddm/trackclk/N123.456789CLIENT/B12345678.123456789;...?https://yourlandingpage.com

Step 4: Use the Click Tracker

• Insert the full click tracker URL into ResponsiveAds or other ad platforms

• Make sure it links to the correct final landing page

Step 5: Test the Click Tracker

• Paste the URL in your browser

• Confirm it redirects correctly

• Monitor CM360 reporting to confirm click tracking

Optional: Add UTM Parameters

Append UTM tags for Google Analytics:

https://yourlandingpage.com?utm_source=cm360&utm_medium=display&utm_campaign=spring_sale

Adding Impression Tags in ResponsiveAds

Step 1: Open the Creative

• Go to the Creatives tab in ResponsiveAds

• Open the Summary Page of your creative

Step 2: Edit the Deployment

• Scroll to AdTags & Deployments

• Click the Edit (pencil) icon on the relevant deployment

Step 3: Add Floodlight Tag(s)

• In the Impression Tracker field, paste the CM360 Floodlight Tag(s)

• You can add multiple trackers if needed

Step 4: Add Additional Deployments (if needed)

• Click Add Deployment

• Repeat tag configuration for each deployment

Step 5: Save and Test

• Save your deployments

• Preview your creative to ensure tracking is active

• Use testing tools to verify tag firing

Video Walkthrough

Watch this walkthrough to see how to add impression tracking:

Adding CM360 Floodlight Tags in Google Tag Manager (GTM)

Step 1: Get Floodlight Details from CM360

1. Log in to Campaign Manager 360 (CM360).

2. Navigate to your Advertiser > Floodlight Activities.

3. Select the Floodlight Activity (conversion or counter).

4. Click Generate Tags.

5. Choose Google Tag Manager as the tag type (or use Standard tags if GTM isn’t listed).

6. From your CM360 Tag , copy:

• Advertiser ID (e.g., DC-1234567)

• Group Tag String (e.g., example.com/page)

• Activity Tag String (e.g., signup, purchase)

• Counting Method (e.g., standard, unique)

Step 2: Log into GTM

• Go to https://tagmanager.google.com

• Select your GTM container

Step 3: Create the Tag

1. Click Tags > New

2. Under Tag Configuration, choose:

   • Floodlight Sales

   • Floodlight Counter

3. Enter the Floodlight parameters:

   • Advertiser ID

   • Group Tag String

   • Activity Tag String

   • Counting Method

4. Optional fields:

   • Revenue

   • Order ID

   • Custom parameters

Step 4: Add a Trigger

• Click Triggering > + New Trigger

• Choose your trigger type:

  • Page View (e.g., for /thank-you)

  • Custom Event (e.g., form submission)

• Example trigger:

  • Trigger type: Page View

  • URL contains: /thank-you or /confirmation

Step 5: Save and Test

• Name your tag clearly (e.g., Floodlight - Signup Conversion)

• Click Preview to test in a live environment

• Use Tag Assistant, Chrome DevTools, or CM360 Validator to confirm firing

Step 6: Publish

1. Once tested, click Submit in the top-right of GTM.

2. Add a version name and description (e.g., “Added Floodlight tag for signup”).

3. Click Publish.

Optional: Add Multiple Tags

• Repeat the steps for each additional Floodlight event

• Assign a separate trigger and unique activity string to each