# Using CM360 Floodlight Tags with ResponsiveAds Ad Tags

## Overview

This guide walks you through integrating Google Campaign Manager 360 (CM360) Floodlight tags within ResponsiveAds ad deployments. These tags enable impression, click, and conversion tracking using standard CM360 workflows and are fully compatible with Google Tag Manager.

### Prerequisites

* Access to a Campaign Manager 360 account with Advertiser-level permissions.
* Access to a ResponsiveAds account.
* Access to your site’s codebase or Google Tag Manager (GTM) container.
* A Campaign Tag Sheet from CM360 listing all required tags.
* A list of final destination URLs.

***

### Step-by-Step: Setting Up Floodlight Tracking in ResponsiveAds

#### Step 1: Plan Tracking

* Identify creatives that need:
  * Impression tracking
  * Click tracking
  * Conversion tracking (e.g., "Thank You" page)
* Collect landing page URLs for attribution

#### Step 2: Set Up Floodlight Activities in CM360

1. Log into [Campaign Manager 360](https://cm360.google.com)
2. Navigate to **Advertisers > Floodlight Activities**
3. Click **+ New Floodlight Activity**
4. Configure the new activity:
   * **Name**: Example - *Spring Campaign – Impressions*
   * **Activity Type**: Counter (for impressions/clicks) or Sales (for conversions)
   * **Counting Method**: Standard
5. Click **Save**

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdcK-NKOKdpV4TZSNJbvzE-hsgiIK7mmvRhD9XFQy08hKoPqfoLXhnJ38QG7sjG0C8GnIJGp-tTkykRfQyfQ5N-5HgYp2mIhBSZTE9LSSL40j9dayLNgiVcmuQ74kkZhvzCbHwSiQ?key=bfNmd0ThrbbnW-UhYN6zpA" alt=""><figcaption><p>Setting up in CM360</p></figcaption></figure>

#### Step 3: Generate Floodlight Tags

1. Go back to the Floodlight Activities list
2. Select your activity
3. Click **Generate Tags**
4. Copy the following:
   * Impression Tag
   * Click Tracker Tag
   * Conversion Tag

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc3FlB0BaEc3H93s3veF8hp7L26yVNTzlIYn0jhFvvJ-7LHs4MPCSna5s1CmvfNYUR-noQLnQIapqOycTtpM16UuIYh0Ieu4aEs0CdnqKJRtcIKnEPXFZfj-RsjpIYgS5oKyDfOUg?key=bfNmd0ThrbbnW-UhYN6zpA" alt=""><figcaption><p>Download Tags Page in CM360</p></figcaption></figure>

#### Step 4: Add Tags to ResponsiveAds

**Impression Tracking**

1. Open the creative’s **Summary Page** in ResponsiveAds
2. Scroll to **AdTags & Deployments**
3. Click the pencil icon to edit the deployment
4. Paste the **Impression Floodlight Tag** into the **Impression Tracker** field
5. Save the deployment

**Click Tracking**

1. Replace the creative’s destination URL with the CM360 Click Tracker
2. Ensure the final landing page URL is added after the ? in the click tracker URL.
3. Example:

   ```
   https://ad.doubleclick.net/ddm/trackclk/N123.456789CLIENT/B12345678.123456789;...?https://yourlandingpage.com
   ```

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfuIofBiGQBwxu09d373BxyuCB3FGG3nRRM_7qjn7kI5DhxfDJjn7iKR9n559yF7053oRAkA6luNDaQx1Tkj9vXkKkd-3LbDjRK-zlnpcdju_zcFx_cb9nQZT6EsA_f8aFNeZL_JQ?key=bfNmd0ThrbbnW-UhYN6zpA" alt=""><figcaption><p>Cickthrough URL with appended destination URL</p></figcaption></figure>

***

**Conversion Tracking**

1. Place the **Floodlight Conversion Tag** on the landing or "Thank You" or confirmation page of your site
2. Use Google Tag Manager or embed directly in your site’s HTML
3. Validate with Tag Assistant, browser tools,  or the CM360 Tag Validator

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcfTJMrVLWu3fj1Ecf9zBbsvdxdoFPafyrgB0f8dlQBB6MfjzKM4MsaHqGZ3uJiOlIFHMEOajyb4DiIR6NBRaZY2ZEI4ZV75WChaSi__hAHq0f19Xn8mWvHwiQ7Pi8-XAvHOAJdZg?key=bfNmd0ThrbbnW-UhYN6zpA" alt=""><figcaption><p>Tag Config in CM360</p></figcaption></figure>

#### Step 5: Test Tags

* Load an ad preview in ResponsiveAds
* Confirm the following:
  * The impression tag fires when the ad loads
  * The click tracker fires when clicked
  * The conversion tag fires on the thank-you page
* Use tools like Google Tag Assistant or browser developer tools to validate

#### Step 6: Monitor in CM360

* Log into CM360
* Go to **Reporting**
* Confirm tracking for:
  * Impressions
  * Clicks
  * Conversions

***

### Creating a Click Tracker URL in CM360

#### Step 1: Log into CM360

Go to <https://cm360.google.com>

#### Step 2: Create a Click Tracker Creative

1. Navigate to your advertiser
2. Go to **Campaigns**
3. Open the campaign and select **Creatives**
4. Click **New Creative**
5. Choose **Click Tracker** as the creative type
6. Fill in the fields:
   * Name: Example - *Spring-Sale-CTA*
   * Landing page URL: e.g., `https://yourlandingpage.com`
   * Compatibility: Select **Display**
7. Save the creative

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeWWx6Vduy1cXKvbsU_636oN4RdIG6GDhGWSDS4hFbOaRiu-icZ5hoTYioWJrUsrj0HxETcG-J-m4C2FcwoJQxQr6kZKw2HQPj33Yhe-CuESB1eeU-KY9Ar6nMxUXV8M5lDiHJmXg?key=bfNmd0ThrbbnW-UhYN6zpA" alt=""><figcaption><p>Click Tracker Config</p></figcaption></figure>

#### Step 3: Generate the Click Tracker URL

1. Open the Click Tracker creative
2. Go to the **Ad Tags** section
3. Choose:
   * **Tag Type**: Standard
   * **Format**: Click tracker
4. Copy the complete click tracker URL

Example:

```
https://ad.doubleclick.net/ddm/trackclk/N123.456789CLIENT/B12345678.123456789;...?https://yourlandingpage.com
```

#### Step 4: Use the Click Tracker

* Insert the full click tracker URL into ResponsiveAds or other ad platforms
* Make sure it links to the correct final landing page

#### Step 5: Test the Click Tracker

* Paste the URL in your browser
* Confirm it redirects correctly
* Monitor CM360 reporting to confirm click tracking

#### Optional: Add UTM Parameters

Append UTM tags for Google Analytics:

```
https://yourlandingpage.com?utm_source=cm360&utm_medium=display&utm_campaign=spring_sale
```

***

### Adding Impression Tags in ResponsiveAds

#### Step 1: Open the Creative

* Go to the **Creatives** tab in ResponsiveAds
* Open the **Summary Page** of your creative

#### Step 2: Edit the Deployment

* Scroll to **AdTags & Deployments**
* Click the **Edit** (pencil) icon on the relevant deployment

#### Step 3: Add Floodlight Tag(s)

* In the **Impression Tracker** field, paste the CM360 Floodlight Tag(s)
* You can add multiple trackers if needed

#### Step 4: Add Additional Deployments (if needed)

* Click **Add Deployment**
* Repeat tag configuration for each deployment

#### Step 5: Save and Test

* Save your deployments
* Preview your creative to ensure tracking is active
* Use testing tools to verify tag firing

#### Video Walkthrough

Watch this walkthrough to see how to add impression tracking:<br>

{% embed url="<https://www.loom.com/share/38b0b79d3a43422aabeff2c2441cb0ea?sid=971bf3ad-65b8-4f5c-8c7e-63d0f91349bf>" %}

***

### Adding CM360 Floodlight Tags in Google Tag Manager (GTM)

#### Step 1: Get Floodlight Details from CM360

1. Log in to Campaign Manager 360 (CM360).
2. Navigate to your Advertiser > Floodlight Activities.
3. Select the Floodlight Activity (conversion or counter).
4. Click Generate Tags.
5. Choose Google Tag Manager as the tag type (or use Standard tags if GTM isn’t listed).
6. From your CM360 Tag , copy:

* Advertiser ID (e.g., `DC-1234567`)
* Group Tag String (e.g., `example.com/page`)
* Activity Tag String (e.g., `signup`, `purchase`)
* Counting Method (e.g., `standard`, `unique`)

#### Step 2: Log into GTM

* Go to <https://tagmanager.google.com>
* Select your GTM container

#### Step 3: Create the Tag

1. Click **Tags > New**
2. Under **Tag Configuration**, choose:
   * Floodlight Sales
   * Floodlight Counter
3. Enter the Floodlight parameters:
   * Advertiser ID
   * Group Tag String
   * Activity Tag String
   * Counting Method
4. Optional fields:
   * Revenue
   * Order ID
   * Custom parameters

#### Step 4: Add a Trigger

* Click **Triggering > + New Trigger**
* Choose your trigger type:
  * Page View (e.g., for `/thank-you`)
  * Custom Event (e.g., form submission)
* Example trigger:
  * Trigger type: Page View
  * URL contains: `/thank-you` or `/confirmation`

#### Step 5: Save and Test

* Name your tag clearly (e.g., `Floodlight - Signup Conversion`)
* Click **Preview** to test in a live environment
* Use **Tag Assistant**, **Chrome DevTools**, or **CM360 Validator** to confirm firing

#### Step 6: Publish

1. Once tested, click Submit in the top-right of GTM.
2. Add a version name and description (e.g., “Added Floodlight tag for signup”).
3. Click Publish.

#### Optional: Add Multiple Tags

* Repeat the steps for each additional Floodlight event
* Assign a separate trigger and unique activity string to each


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.responsiveads.com/deploying-ads/ad-serving-tags/using-cm360-floodlight-tags-with-responsiveads-ad-tags.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.