# Overview

In ResponsiveAds, the **Analytics** feature offers comprehensive insights into the performance of your creatives. You can track key metrics such as impressions, click-through rates (CTR), total engagements, and time spent on each creative. This helps you understand how well your ads are performing across devices, operating systems, browsers, and channels.

ResponsiveAds provides three key areas of analytics:

* **Basic Analytics**, which includes core performance metrics and overall engagement rates.
* **Advanced Analytics**, an upgraded service that integrates with Amazon QuickSight for deeper analysis and custom reporting.
* **Groups & Layers Tracking**, which explains how clicks and hovers are attributed to individual elements within your creatives, helping you interpret engagement data accurately.

Explore the detailed breakdowns on the pages below to learn more.

### Explore Analytics Features:

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td><strong>Understanding and Setting Up Engagament Analytics</strong></td><td>Learn how clicks and hovers are attributed to individual elements within your creatives. Understand how groups behave and how to set up builds for accurate, reliable engagement data.</td><td></td><td><a href="/pages/2UQ5xdV7eyTyAIlvOuIX">/pages/2UQ5xdV7eyTyAIlvOuIX</a></td><td><a href="/files/5tviDwh989Tu0zthju0z">/files/5tviDwh989Tu0zthju0z</a></td></tr><tr><td><strong>Basic Analytics</strong></td><td>Get a clear view of overall performance with key metrics like impressions, CTR, engagements, and time spent. Ideal for quick reporting and understanding the high-level effectiveness of your creatives.</td><td></td><td><a href="/pages/BKWPq6wZOZ8A8ej0Na8i">/pages/BKWPq6wZOZ8A8ej0Na8i</a></td><td><a href="/files/MNeAFxKqFqB4lU7Q0NyA">/files/MNeAFxKqFqB4lU7Q0NyA</a></td></tr><tr><td><strong>Advanced Analytics</strong></td><td>Go deeper into performance data with custom dashboards powered by Amazon QuickSight. Break down interactions by element, explore engagement trends, and build tailored reports for your campaigns.</td><td></td><td><a href="/pages/HWFOUcJk4m4KzKCCijS5">/pages/HWFOUcJk4m4KzKCCijS5</a></td><td><a href="/files/dd96MC3o86tx2ygg4gEj">/files/dd96MC3o86tx2ygg4gEj</a></td></tr></tbody></table>


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