Understanding and Setting Up Engagement Analytics
Engagement analytics in ResponsiveAds help you understand how users interact with your creatives across desktop and mobile. This page explains how clicks and hovers are tracked, where these settings are configured in the ResponsiveAds Editor, and best practices for setting up elements.
Analytics Settings in the Editor
Engagement tracking is configured directly within the ResponsiveAds Editor, not in the analytics dashboard or summary page. Each element in your creative has its own Analytics Settings section located in the Setup tab. These controls let you define exactly what engagement data is collected for that element.
Analytics Options
Track hover events
When checked, ResponsiveAds Analytics will include data on user hovers over this element (for desktop only). Available when the creative is published using ResponsiveAds Analytics.
Track click / tap events
When checked, ResponsiveAds Analytics will include data on user clicks (desktop) or taps (touch screens) on this element. Available when the creative is published using ResponsiveAds Analytics.
Default Behavior
Both checkboxes are enabled by default for all new elements.
These default analytics apply only within ResponsiveAds Analytics. If you are using a third-party tracking provider, those events need to be configured separately.
Engagement Tracking Rules
By default, each element in the Editor tracks both clicks and hovers (on desktop). You can override this behavior per element using the Analytics Settings checkboxes.
For every pixel of the ad, only the topmost element at that pixel records the engagement (hover or click).
Basic Analytics aggregates these interactions into the overall engagement rate shown on the dashboard.
Advanced Analytics lets you drill down to see which specific elements collected clicks and hovers.
Mobile vs. Desktop
Desktop: Tracks both clicks and hovers, depending on the element’s checkbox settings.
Mobile: Tracks clicks/taps only (hover is not supported).
Best Practices for Analytics
Use Templates
When ResponsiveAds provides templates, element naming and tracking events are already configured for complex units such as interactive or game-like creatives. Use these templates as provided for best results.
Starting from Scratch
If you build without a template, follow these guidelines in the Editor:
Name your elements clearly and consistently.
Enable or disable analytics tracking per element based on interactivity.
Turn off analytics for any element you wish to exclude from the detailed report, for example groups created to simplify laying out your ad.
For further simplification of your detailed analytics, use a Hotspot element for an area such as a Brand Panel rather than enabling analytics on each sub-element individually.
Groups and Analytics
Elements inside a group track engagements individually — not the group as a whole. Only one element receives the event at a time (the topmost element). If the group’s border area or empty background is interacted with, the group element itself records the event.
Next you can explore...
Basic Analytics
Get a high-level view of how your creative is performing. See the overall engagement rate, impressions, clicks, and hovers in one simple dashboard. Perfect for quick reporting and top-level insights.
Advanced Analytics
Dive deeper into performance data. Break down which elements are driving the most engagement, compare interactions across layers, and analyze detailed event tracking for every part of your creative.
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