Understanding and Setting Up Engagement Analytics

Engagement analytics in ResponsiveAds help you understand how users interact with your creatives across desktop and mobile. This page explains the rules for how clicks and hovers are tracked, what you see in Basic Analytics vs. Advanced Analytics, and best practices for setting up elements.

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Engagement Tracking Rules

• By default, every element in your creative tracks both clicks and hovers (on desktop).

• For each pixel of the ad, only the topmost element at that pixel will record the engagement (hover or click).

• Basic Analytics aggregates these interactions into the overall engagement rate shown on the dashboard.

• Advanced Analytics lets you drill down to see which specific elements collected clicks and hovers.

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Mobile vs. Desktop

• Desktop: Tracks both clicks and hovers.

• Mobile: Tracks clicks only (hover is not supported).

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Best Practices for Analytics

• Use templates: When ResponsiveAds builds templates for you, element naming and custom tracking events are already set up for complex units (like games). Use these templates as provided for best results.

• Starting from scratch: If you build without a template, follow the same guidelines that templates use:

  • Name your elements clearly and consistently (see [screenshot]).

  • If you only want analytics from certain areas (e.g., product panels, the entire ad), add Hotspot elements over those areas (see [screenshot]).

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Groups and Analytics

• Elements inside a group will track engagements individually — not the group itself.

• Only one element receives the event at a time (the topmost element).

• The group’s border area or empty background can also register events; in that case, the group element itself receives them.

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Next you can explore...

Basic Analytics

Get a high-level view of how your creative is performing. See the overall engagement rate, impressions, clicks, and hovers in one simple dashboard. Perfect for quick reporting and top-level insights.

Advanced Analytics

Dive deeper into performance data. Break down which elements are driving the most engagement, compare interactions across layers, and analyze detailed event tracking for every part of your creative.