Basic Analytics
Basic Analytics are included as standard with your ResponsiveAds account
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Basic Analytics are included as standard with your ResponsiveAds account
Last updated
Was this helpful?
The Analytics Page in the ResponsiveAds platform offers insights into the performance of your creatives by tracking engagement metrics across various deployments and time ranges. The following guide will focus on the basic analytics available to all users as part of the standard plan.
Users can switch between accounts linked to their profile. Each account contains a unique set of creatives and associated analytics data.
Select individual creatives or view analytics for all creatives within an account. The 'All Time' filter offers further refinement by filtering the list based on the recency of the creatives.
In the Export section, users can export reports for further analysis or sharing. Reports can be customized based on the date range, OS, browser, or channel. This is useful for creating campaign reports or tracking long-term performance trends.
When a campaign is selected in the sidebar, the analytics page will be populated with the Analytics data for that campaign. At the top of the page is the sub header, the functionality of this section is shown below:
Campaign Name
Campaign ID
Deployment Dropdown - This dropdown allows you select the data for a specific ad tag if you are using multiple tags.
Date Range Selector - At the top of the page, users can select the date range for the analytics data. This selection helps in narrowing down the metrics to a specific campaign duration.
Copy Button - This button copies the URL of the page to your clipboard. This page can be shared with anyone and does not require a login to access.
Timezone Selector - The timezone setting allows users to adjust the displayed metrics to different geographic regions.
The summary section highlights key performance indicators (KPIs) that give an overview of how well the creative is performing. It consists of the Summary, Time Spent and Video sub sections:
Impressions: Total number of times the ad creative was displayed.
Viewable Impressions: A more meaningful metric, where at least 50% of the ad creative was in viewed for a minimum of one second.
Viewable Rate: The number of viewble impressions as a percentage of total impressions.
Click-Throughs : Number of clicks that take the user to a predetermined landing page in a newly opened browser tab.
CTR: Click Through Rate is the number of click throughs as a percentage of total impressions.
vCTR: Viewable Click Through Rate is the number of click throughs as a percentage of viewable impressions.
Total Engagements: Aggregated count of all user interactions, such as clicks, hovers, hides and video click events (play, pause, fullscreen).
Clicks: The number of click events targeted to specific elements within the creative. As an example, these events can indicate if users were clicking on certain parts of the creative that did not have any actions set up.
Hovers: This is when an ad is hovered over with a cursor (this could include actions like scrolling or reading the ad).
Total Engagement Rate: Percentage of users who engaged with the ad out of the total impressions.
Expands: If the ad is collapsible, this is the number of times the ad was expanded to show more content.
Lightboxes (open/close): If the ad uses lightbox functionality, this will record the number of times it was opened/closed.
Avg Time Spent (hh:mm:ss): Average time users spent interacting with the ad.
Video
Video Started % - Video started rate, video started divided by impressions and expressed as a percentage:
25- Number of video progressions to 25%.
50- Number of video progressions to 50%.
75- Number of video progressions to 75%.
Video Ended - Is recorded when a Video (HTML5) Advanced or a YouTube video element completes playing. This metric sums all of the video-ended events in the creative and does not differentiate between different video elements.
Video Ended % - Video ended rate, video ended divided by impressions and expressed as a percentage.
Video Completion % (VCR) - This is slightly different from Video End % in that it is the video ended divided by video starts and expressed as a percentage.
Video Controls - This is a separate event from Clicks ( not included in Clicks).
Play - Number of click events to custom or native play controls of the Video (HTML5) Advanced element. This metric sums all of the play control events in the creative and does not differentiate between different video elements.
Pause - Number of click events to custom or native pause controls of the Video (HTML5) Advanced element. This metric sums all of the pause control events in the creative and does not differentiate between different video elements.
Mute - Number of click events to custom or native mute controls of the Video (HTML5) Advanced element. This metric sums all of the mute control events in the creative and does not differentiate between different video elements.
Unmute - Number of click events to custom or native unmute controls of the Video (HTML5) Advanced element. This metric sums all of the unmute control events in the creative and does not differentiate between different video elements.
Restart - Number of click events to custom or native restart controls of the Video (HTML5) Advanced element. This metric sums all of the restart control events in the creative and does not differentiate between different video elements.
Fullscreen - Number of click events to custom or native fullscreen controls of the Video (HTML5) Advanced element. This metric sums all of the fullscreen control events in the creative and does not differentiate between different video elements.
Graph Tab
In the Graph tab, users can see a detailed breakdown of the following metrics over time by clicking on the corresponding buttons:
Impressions
Click Through
Total Engagements
Click
Hover
Expand
Lightbox
Video
The x-axis scale of the graph can be changed by using the 'hourly', 'daily', 'weekly' and 'monthly' buttons.
Displayed below the graph is a bar chart showing a breakdown of each metric by ad size. This section shows performance metrics for different ad sizes.
Displayed below this bar chart are 3 donut charts showing a breakdown of each metric by Operating System, Browser and Channel. Users can see how different operating systems, browsers, and platforms affect performance.
Heat map Tab
The heat map shows a visual overlay of where users are most frequently interacting with the creative (e.g., where clicks and hovers are concentrated). This feature is particularly useful for optimizing ad placement and design. You can filter clicks by clicking on one fo the three options:
Click through: This shows where users clicked through on the ad
Click: This shows where users clicked on the ad
Hover: This shows where users hovered on the ad
Heatmaps can be exported by clicking the 'export' button next to the ad size you wish to export the heatmap for.
This section breaks down performance for individual elements within the creative (e.g., specific buttons, images, or other interactive components):
The Analytics Page provides basic analytics for all users. However, advanced analytics (available as a premium service) unlock deeper insights, such as:
Advanced engagement tracking
More detailed breakdowns of time spent per user
Advanced segmentation by device type, geographical region, and custom metrics
Powered by Amazon QuickSight for more comprehensive reporting and data visualization.
Amazon QuickSight is a BI tool which is used to create dashboards that allow your company's data to be presented in an interactive & friendly way, so everyone is allowed to understand.
For users who require deeper insights into their campaigns, the advanced analytics service can be purchased by contacting ResponsiveAds support. Learn more about advanced analytics here.
