Best Practices for Transitioning to Studio 4

It’s easy to move to Studio 4! Follow these best practices to make your transition smooth and successful.

Need help? We're here for you. Contact [email protected]

Designers: Start by Exploring the Fluid Ad Creator

Designers will notice the biggest differences in the Fluid Ad Creator, which has been completely rebuilt for speed, clarity, and a modern design workflow.

• The majority of other workflows remain unchanged

• Review our guide: What’s New in the Editor

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Start from Migrated Templates

We’ve already migrated your templates into Studio 4.

Best practices:

• Start new builds from the Templates page whenever possible

• Test Studio 4 by editing your most recent and complex creatives

• Once updated, save them as templates using the "Templatize" feature

Save time and avoid errors by always starting from tested, verified templates.

If you'd like help converting your most-used creatives into Branded Templates, contact [email protected].

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Build New Creatives in Studio 4

Start by picking non-urgent requests for your first Studio 4 builds.

• Confirm they can be completed comfortably in the new editor

• Let us know how we can improve your experience!

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Set a Transition Date

We recommend choosing a date after which all new builds will be started in Studio 4.

🔗 Guide: Copying and Migrating Creatives

• Live creatives in Studio 3 can continue to run after this date

• There’s no need to retag campaigns in progress unless required

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Go Live with Studio 4 Creatives

When your first Studio 4 creatives are ready to go live:

• Make sure your team logs in at studio.responsiveads.com to access Studio 4 creatives

• Previewing, exporting, ad tags, and analytics work the same way as they did in Studio 3

• Studio 3 creatives remain accessible from Studio 4

  You'll be redirected to Studio 3 when needed

⚠️ We recommend sharing creatives using the full creative URL instead of just the ID to ensure the correct Studio is launched.

For campaigns running in Studio 3, we recommend:

• Letting them run to completion in app2.responsiveads.com

• Only starting new work in Studio 4 once you’ve passed your transition date

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Additional Resources

Copying Creatives to Studio 4

Learn how to duplicate and migrate creatives from Studio 3 into Studio 4

Other Changes in Studio 4

Review changes to the UI and workflows in Studio 4