Templates

What is a Template?

A Template is a pre-built ad creative that includes one or more formats, providing a starting point for creating new creatives. It helps save time and development resources by offering a ready-to-use design framework, eliminating the need to start from scratch.

Many Templates are built using Fully-Fluid™ Formats, which automatically generate and adapt sizes. This feature makes it easier to add your own formats later, ensuring that layouts adjust seamlessly to different sizes. By using a Template, you can focus on customizing and refining your ad creative while relying on a strong foundational design.

Accessing the Templates Page

The Templates page can be accessed by clicking the 'Templates' tab in the App header.

The Sidebar

The sidebar is used for filtering the list of Templates. You can also choose whether or not you want to show any archived templates in the list.

Filter by:

• Source - There are 2 sources of templates:

  • ResponsiveAds - native templates available for all users

  • My Templates - your unique templates that you own, and templates shared with you

• Template Type- List of template types used in a given account. Template type refers to a combination of features used inside one template or to a specific distinct functionality. These are set-up by ResponsiveAds for Template tracking, usage and analytics. A very powerful way to establish benchmarks. For example: Content Portal-Lightbox, Flipbook, Full-Bleed Video, Pinpoint, Shoppable etc.

• Classification - The complexity of a Template for usage. Types include:

  • Advanced - more sophisticated Templates.

  • Basic- has just the essential elements.

  • Blank - an empty framework with formats already setup.

  • Image Swap - templates that users can simply add images to use; very common for ad ops or markets at publishers to use.

• Format - These are the Formats used in the Template. Eg. Fixed Height Fluid, Fully Fluid etc.

• Category - Comprehensive list of categories like Beauty, Food & Beverages, Healthcare etc.

• Features - List of all features available in the Fluid Designer like Video, Carousel, Podcast etc.

  You can also check and see features of the template, by hovering over the “Feature” icon in the Primary menu, visible when hovering over a template.

Sub header

The 'Studio 3', 'Studio 4' and 'All' tabs in the sub header give you the ability to view only Templates designed using Creative Studio 3, only Templates designed using Creative Studio 4, or all Templates regardless of which version of Creative Studio was used to design them.

The 'Layouts', 'Themes' and 'All tabs in the sub header allow you to view either 'Layout' Templates which do not use branded content, 'Themes' Templates which use branded content to provide inspiration, or all Templates regardless of if branded content is used.

In addition, there is also a search bar which can be used to find a specific Template by name, as well as a sort dropdown which can be used to sort the list of Templates.

List of Templates

This is a list of all of the templates available in Creative Studio.

Understanding a Template at a glance

The items in the list of Templates have the logo of the template creator, title of the template, format of the template and the classification of the template shown below the thumbnail image of the template. These can be seen on the example Template below:

Hover Controls on a Template

When you hover over a Template in the list, the thumbnail preview image will change to show the options shown below:

1. Use - You can select a template you want to use for your new creative by hovering over it and clicking “Use”. This will begin the 'Setting up an Ad from a Template' process.

2. Info - Clicking the “Info” button opens the Info Modal.

3. Options - The four menu options are:

   • Summary - “Summary” takes you to the summary page for this template, where you can edit your template’s tags and share privileges. NOTE: you can access a Template’s Summary page only if you are an owner.

   • Modify Template - “Modify Template” opens the Fluid Ad Creator to make changes for this template.

   • Duplicate - The "Duplicate" feature creates a copy of the template, replicating its elements and layout. This duplicated template can be used or modified within the Fluid Ad Creator. The duplicated template will be saved in your account with a number appended to the original template name, and you will become its owner.

   • Delete - “Delete” removes the selected Template from the Templates Library.

4. Features - You can check and see the features of a given template by hovering over the “Feature” icon.

5. Preview - Preview lets you view a given Template in a range of displays. It takes you to the Preview Page.

Info Modal

Information about the Template can be saved and shared to give users details about the template itself. The Info Modal displays this information and is shown in a pop-up window that looks like this:

It contains basic information about a template:

• Name - If you choose to use a template to build an ad in the Fluid Ad Creator, you will be able to rename the resulting ad. If you decide to turn an ad into a template, you can also re-name it.

• Format - Lists all Formats used in the template

• Type - Indicates how the template is tagged on the Summary page, and how it’s cataloged in the left-hand sidebar Filter. Options are: basic, advanced (has dynamic features; includes unique components), blank, image swap

• Owner - Indicates whether you are the owner of the template, or if the template is currently being shared with you.

• Source - Indicates the email address of the current owner of the template.

• Additional Information - e.g. description, Assets Specs or Build Guide

It also has access to basic functions:

• Use - Same as Use in the hover controls. This will begin the 'Setting up an Ad from a Template' process.

• Preview - Lets you view the template in the Preview page.

• Summary - Summary takes you to the Deploy & Track page summary for this template, where you can edit your template’s tags and share privileges.