Summary Page

Overview, export and ad tag options for individual ad creatives with device previews and analytics access.

The Summary Page provides a detailed overview of an individual ad creative, allowing users to manage and export responsive designs efficiently. It includes tools for selecting formats, previewing ads across different devices, tagging your creative for easier organization, and customizing key settings.

Users can export creatives in various formats, including images, HTML5 and video, and deploy ads using ad tags or via the ResponsiveAds 3rd party ad serving option. The page also offers a quick view of performance metrics via the Analytics Snapshot and allows for role-based access management through the Privileges section, facilitating collaborative work and easy ad deployment.

Accessing the Summary Page

The Summary Page for a creative can be accessed 3 different ways:

1. Creatives Page - From the Creatives Page, hover over a creative and click 'Summary Page'. (see how here)

2. Fluid Ad Creator - To access the summary page from the fluid ad creator, click on the 'Summary' button in the header.

Summary button on Fluid Ad Creator Page

1. Preview Page - To access the summary page from the Preview Page, click the 'Manage' button at the top right of the page.

Manage button on Preview Page

Navigating the Summary Page

The summary page is divided into drawers which can be expanded and closed to access specific controls. The following part of this user guide will explain each section in more detail:

The Summary Page

Overview

The overview at the top of the summary page

There are a few things of note in this section on the summary page.

1. The nav menu is accessible from the down arrow next to the ResponsiveAds logo.

2. This is the Creative title and unique Creative ID. Clicking on the Title will allow you to edit it. To the left is a thumbnail preview of the Creative.

3. These links will quickly take you to the associated area of the summary page

4. The 'Edit Creative' button will take you back into the Fluid Ad Creator for the Ad. The drop down allows you to click the 'Duplicate Creative' button and create a copy of the current Creative. The 'Preview' Button will launch the Preview Page for the Ad

Details Section

Details Section on Summary Page

The Details section of the Summary Page provides key information about the selected creative, such as its ownership, format, and status. Here’s an overview of each field in the section:

1. Creative Owner: Displays the email address of the individual or team that owns or created the ad. This is where the primary contact for the creative is listed.

2. Origin: Indicates the source or starting point of the creative. In this case, the origin is “PSD/Blank Canvas,” signifying that the creative was made from scratch or imported from a Photoshop file. Alternatively this would read 'Template' if the creative had been created using a template.

3. Creative Name: The name assigned to the creative, in this case, "[MASTER] Fully-Fluid Design." The name typically follows a convention to differentiate various versions or stages of creatives.

4. Date Created: The timestamp of when the creative was originally created. For instance, this creative was made on Sunday, June 16, 2024, at 1:09 PM PDT.

5. Status: Reflects the current state of the creative. In this case, the status is "Inactive," meaning it is not currently live or in use for deployment.

6. Trafficking/Site/App:

   This is a tag used to group creatives based on the site or app which you are running the ad on.

7. Markets: A placeholder field for specifying the target markets for this creative (currently empty).

8. Ad category:

   This tag is used for easier searching & filtering on the creatives page.

9. Agency/Account: Displays the associated agency or account that is responsible for or sponsoring the creative.

10. Ad advertiser: For this example, the advertiser listed is "Lucia."

11. Formats Used: Lists the specific formats utilized within the creative. This example includes multiple ad formats such as:

    • Fully-Fluid™

    • Fluid 250H

    • Masthead (4x1-16x9)

    • Bill Board (970x250)

    • Page-Scroller™ (100%)

    • Square (300x250)

12. Features:

    Shows any specific features tagged for the selected creative.

13. Formats Type: Shows the format type of the current creative. This is useful for grouping creatives by format type when analyzing performance.

14. Template Type:

    Shows which template type the ad has used if you are not building the ad from scratch or from a PSD.

15. Custom Tags: Shows any custom tags that have been applied to the creative.

16. Feature Licenses: Placeholder field for listing any additional feature licenses applicable to this creative.

17. Layouts/Sizes: Provides access to a list of the various layouts and sizes the creative is optimized for. Clicking this will expand to show the different resolutions and screen sizes.

Layouts & Sizes section

1. Weights: Displays the size of the creative in kilobytes for billing purposes. In this case, the creative's biggest size is 191 KB, which helps monitor file weight and ensure it complies with ad network restrictions. It also expands to show the k-weights of all of the different layouts & sizes.

Weights section

1. Data Feed: Shows whether any data feeds are connected to the creative. In this case, no elements are using a data feed, and no data variants have been defined yet. Data feeds are typically used for dynamic creatives where content changes based on external data. See Variants for more info on how to use this section.

Data field section

1. Notes: A freeform field where users can add any additional notes or relevant information about the creative. For example, you could put the name of who worked on the creative last and any updates. Or, you could list the purpose of the creative, eg. for testing only

2. History: This section logs changes made to the creative, including timestamps and the name of the user who made the edits. For example:

   • Tuesday, June 18, 2024, 8:57 AM PDT: Edited by "[e-mail]."

   • Tuesday, June 18, 2024, 8:56 AM PDT: Saved by "[e-mail]."

Preview Section

Preview Section at the bottom of the Details Section

At the bottom of the details section, is an area which allows you to preview your ad. The controls allow you to change the preview shown in the preview area below.

• Select Format: Use this drop down for selecting the desired format (e.g., Fully-Fluid™).

• Device Check: Click on one of the devices either landscape or portrait (Phone SE, iPhone X, etc.) for previewing how the ad appears on different devices.

• Background Color Picker: Click on one of the 5 color options to choose the background color for the preview area.

Deployments Sections

Following the preview section are a number of drawers. These Drawers allow you to take your Ad from the Responsive Ads platform to your chosen Ad deployment method.

To learn more about these deployment sections, either click on one of the cards below or visit the Deploying Ads section of the user guide.

Image Exports

Generate and download static image exports of your creative.

Facebook Export

set up and export their ad creatives directly for Facebook campaigns

HTML5 Export

export your Creatives as zip files, compatible with most demand-side platforms

Video/Animated Gifs

export your creatives as video files or animated GIFs

Ad Serving Tags

create, manage, and publish ad tag deployments for a creative

Analytics Snapshot

Analytics Snapshot Section

The Analytics Snapshot section provides a quick overview of key performance metrics for the creative, including impressions, clicks, and click-through rates. This data is essential for understanding how well an ad is performing. Advanced analytics are available when using Ad Serving CPM or when enabling analytics by CPM in HTML5 zip packages. Here's how to interpret and use this section:

1. Tabs - Impressions, Clicks, Click-through Rate: The analytics snapshot provides three main metrics, each available as a clickable tab:

   • Impressions: Tracks the total number of times the creative has been displayed.

   • Clicks: Shows how many times users have clicked on the ad.

   • Click-through Rate (CTR): Calculates the percentage of impressions that resulted in clicks. This is a critical metric for measuring ad engagement.

2. Date Range Selector: The date range selector, located in the upper right of the chart, allows users to select a specific time period for which they want to view performance data. Clicking on the calendar icon opens a dropdown to choose custom date ranges, helping users filter results to a specific campaign duration.

3. Impressions Graph: This graph visually represents the selected metric (Impressions, Clicks, or CTR) over the chosen date range. The example shows a timeline with dates on the horizontal axis and the total count on the vertical axis. If the graph displays 0 impressions, it means the ad has not been viewed during the selected date range.

4. Metric Total: Below the graph, users will see the total count for the selected metric (e.g., "0 impressions in total"). This provides a quick summary of the ad's performance at a glance.

5. Open Analytics Button: Clicking the Open Analytics button provides access to the full analytics dashboard, which offers more detailed insights into ad performance. This is where users can explore more advanced metrics and break down the data by different dimensions, such as device type or location. Learn more about analytics here.

Privileges

Privileges Section

The Privileges section allows the creative owner to assign different levels of access to other teams. This feature is useful for collaboration, enabling different teams to view, edit, publish, or take ownership of a creative. Here’s how to use the section:

1. Creative Owner: Displays the email of the current owner of the creative. In this example, the owner is [e-mail]. Only the owner or someone with ownership privileges can modify the privileges of other teams. Owners are also the only team who can delete a creative.

2. Set Privileges for Other Teams: To grant privileges to a new team:

   • Enter the email address of the team in the provided field (e.g., "[e-mail]").

   • After entering the email, select the level of access using the drop-down menu located next to the field.

3. Privilege List: The drop-down menu provides four privilege levels:

   • View: The team can only view the creative but cannot make any changes.

   • Edit: The team can make changes to the creative inside the Fluid Ad Creator.

   • Publish: The team can publish the creative and manage its live deployments.

   • Ownership: The team will take full ownership of the creative, including all privileges. This also transfers the ability to manage privileges to the new owner.

4. Add User Privilege: Once a privilege level has been selected, click the + button to add the user to the privilege list.

5. Save Privileges: After assigning privileges, click the Save Privileges button to apply the changes. If this button is not clicked, the assigned privileges will not be saved.

Video: Using the Privileges Section to Share/Move a Creative to a Different Account

In this video, Caras explains how to use the Privileges section on the summary page to share or move a creative to a different account.