Creative Studio 4 Workflow Overview
This guide outlines the standard workflow when working in Creative Studio 4. It starts with asset preparation and ends with deployment and performance tracking.
This page provides an overview of the end-to-end workflow used in ResponsiveAds Creative Studio 4 (CS4). It is designed to help teams understand the key steps from asset collection through to ad deployment and performance tracking.
📊 Visual Workflow
🧩 Workflow Steps
1. Assets
Assets are the foundational inputs for your creative build. These can include:
Fonts
Images
Videos
Figma designs
Master PSD files
Assets provided by clients or created internally
Assets should be organized into the shared "Asset Folder".
2. Prep Layout/Design
Prepare your layout using templates or freeform layout tools. This stage includes:
Anchoring
Hotspots
Focal points
Asset groupings
Animation setup
Templates may include Static, FBV, IBV, Wallpaper formats, and more.
3. Fluid Ad Creator
This is where the actual creative is built and configured for variants:
Upload your asset file
Add variant assets (for dynamic creatives)
Store them in the "Build Folder"
4. Sales Operations
Use internal and external tools to preview and present your ad:
Showcase for stakeholders
Preview Page to validate layout and responsiveness
5. Export & Ad Serving
When the creative is ready, export and prepare it for deployment:
Exports: HTML5 Zip, Video
AdServe: Tags and tracking setup
Templates: Choose output format (e.g. FBV, Static)
6. Deployments & Tagging
On the Summary Page, you can:
Deploy creatives to production
Add necessary campaign tagging
7. Analytics & Optimization
Track performance post-launch:
View results in the Analytics Dashboard
Use:
Benchmarking
Heat Maps
Performance by size (e.g., 1920x1080, 970x808)
📘 Related Pages
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